/*! tailwindcss v4.3.1 | MIT License | https://tailwindcss.com */
@font-face{font-family:Oxygen;font-style:normal;font-display:swap;font-weight:300;src:url(/build/assets/oxygen-latin-ext-300-normal-DZVLO0Fv.woff2)format("woff2"),url(/build/assets/oxygen-latin-ext-300-normal-89Z-qXCy.woff)format("woff");unicode-range:U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:Oxygen;font-style:normal;font-display:swap;font-weight:300;src:url(/build/assets/oxygen-latin-300-normal-vTBo82kw.woff2)format("woff2"),url(/build/assets/oxygen-latin-300-normal-kZLRHTc9.woff)format("woff");unicode-range:U+??,U+131,U+152-153,U+2BB-2BC,U+2C6,U+2DA,U+2DC,U+304,U+308,U+329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:Oxygen;font-style:normal;font-display:swap;font-weight:400;src:url(/build/assets/oxygen-latin-ext-400-normal-DNcdaehR.woff2)format("woff2"),url(/build/assets/oxygen-latin-ext-400-normal-DsFf44Xx.woff)format("woff");unicode-range:U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:Oxygen;font-style:normal;font-display:swap;font-weight:400;src:url(/build/assets/oxygen-latin-400-normal-Cz_5fqVz.woff2)format("woff2"),url(/build/assets/oxygen-latin-400-normal-DHOy4UT4.woff)format("woff");unicode-range:U+??,U+131,U+152-153,U+2BB-2BC,U+2C6,U+2DA,U+2DC,U+304,U+308,U+329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:Oxygen;font-style:normal;font-display:swap;font-weight:700;src:url(/build/assets/oxygen-latin-ext-700-normal-B4rD-hdc.woff2)format("woff2"),url(/build/assets/oxygen-latin-ext-700-normal-B5V6zwey.woff)format("woff");unicode-range:U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:Oxygen;font-style:normal;font-display:swap;font-weight:700;src:url(/build/assets/oxygen-latin-700-normal-DSta7RBK.woff2)format("woff2"),url(/build/assets/oxygen-latin-700-normal-D9o1YthQ.woff)format("woff");unicode-range:U+??,U+131,U+152-153,U+2BB-2BC,U+2C6,U+2DA,U+2DC,U+304,U+308,U+329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}*,:after,:before,::backdrop{box-sizing:border-box;border:0 solid;margin:0;padding:0}::file-selector-button{box-sizing:border-box;border:0 solid;margin:0;padding:0}html,:host{-webkit-text-size-adjust:100%;tab-size:4;font-feature-settings:normal;font-variation-settings:normal;-webkit-tap-highlight-color:transparent;font-family:ui-sans-serif,system-ui,sans-serif,Apple Color Emoji,Segoe UI Emoji,Segoe UI Symbol,Noto Color Emoji;line-height:1.5}hr{height:0;color:inherit;border-top-width:1px}abbr:where([title]){-webkit-text-decoration:underline dotted;text-decoration:underline dotted}h1,h2,h3,h4,h5,h6{font-size:inherit;font-weight:inherit}a{color:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;text-decoration:inherit}b,strong{font-weight:bolder}code,kbd,samp,pre{font-feature-settings:normal;font-variation-settings:normal;font-family:ui-monospace,SFMono-Regular,Menlo,Monaco,Consolas,Liberation Mono,Courier New,monospace;font-size:1em}small{font-size:80%}sub,sup{vertical-align:baseline;font-size:75%;line-height:0;position:relative}sub{bottom:-.25em}sup{top:-.5em}table{text-indent:0;border-color:inherit;border-collapse:collapse}:-moz-focusring{outline:auto}progress{vertical-align:baseline}summary{display:list-item}ol,ul,menu{list-style:none}img,svg,video,canvas,audio,iframe,embed,object{vertical-align:middle;display:block}img,video{max-width:100%;height:auto}button,input,select,optgroup,textarea{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}::file-selector-button{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}:where(select:is([multiple],[size])) optgroup{font-weight:bolder}:where(select:is([multiple],[size])) optgroup option{padding-inline-start:20px}::file-selector-button{margin-inline-end:4px}::placeholder{opacity:1}@supports (not ((-webkit-appearance:-apple-pay-button))) or (contain-intrinsic-size:1px){::placeholder{color:currentColor}@supports (color:color-mix(in lab, red, red)){::placeholder{color:color-mix(in oklab, currentcolor 50%, transparent)}}}textarea{resize:vertical}::-webkit-search-decoration{-webkit-appearance:none}::-webkit-date-and-time-value{min-height:1lh;text-align:inherit}::-webkit-datetime-edit{display:inline-flex}::-webkit-datetime-edit-fields-wrapper{padding:0}::-webkit-datetime-edit{padding-block:0}::-webkit-datetime-edit-year-field{padding-block:0}::-webkit-datetime-edit-month-field{padding-block:0}::-webkit-datetime-edit-day-field{padding-block:0}::-webkit-datetime-edit-hour-field{padding-block:0}::-webkit-datetime-edit-minute-field{padding-block:0}::-webkit-datetime-edit-second-field{padding-block:0}::-webkit-datetime-edit-millisecond-field{padding-block:0}::-webkit-datetime-edit-meridiem-field{padding-block:0}::-webkit-calendar-picker-indicator{line-height:1}:-moz-ui-invalid{box-shadow:none}button,input:where([type=button],[type=reset],[type=submit]){appearance:button}::file-selector-button{appearance:button}::-webkit-inner-spin-button{height:auto}::-webkit-outer-spin-button{height:auto}[hidden]:where(:not([hidden=until-found])){display:none!important}:root{--content-max:80rem;--font-heading:"Oxygen", ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;--ink:#1f1f2f;--ink-soft:#49465d;--muted:#747080;--line:#dedbe6;--paper:#fff;--subtle:#f4f4f4;--violet:#975be5;--violet-dark:#6d38b5;--navy:#1d2048;--teal:#0071a1}*{box-sizing:border-box}html{scroll-behavior:smooth}body{color:var(--ink);letter-spacing:0;margin:0;font-family:Oxygen,ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,Segoe UI,sans-serif}a{color:inherit}img{max-width:100%;height:auto;display:block}button,input[type=button],input[type=reset],input[type=submit],[role=button]{cursor:pointer}button:disabled,input[type=button]:disabled,input[type=reset]:disabled,input[type=submit]:disabled,[role=button][aria-disabled=true]{cursor:not-allowed}.skip-link{background:var(--ink);color:#fff;z-index:100;padding:.75rem 1rem;position:absolute;top:-5rem;left:1rem}.skip-link:focus{top:1rem}.site-body{background:var(--paper)}.site-header{-webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px);border-bottom:1px solid var(--line);z-index:30;background:#ffffffe0;min-height:5rem;padding:0;position:sticky;top:0}.site-container{max-width:var(--content-max);width:100%;margin-inline:auto;padding-inline:clamp(1rem,5vw,5rem)}.site-header-inner{justify-content:space-between;align-items:center;gap:2rem;min-height:5rem;display:flex}.brand picture,.site-footer-brand picture{display:block}.brand img{width:clamp(7rem,13vw,12rem)}.site-nav{flex-wrap:wrap;justify-content:flex-end;align-items:center;gap:.35rem;display:flex}.site-nav a{color:var(--ink-soft);border-radius:4px;padding:.65rem .85rem;font-weight:400;text-decoration:none;position:relative}.site-nav a.is-active{color:var(--violet-dark)}.site-nav a.is-active:after{background:var(--violet);content:"";height:2px;position:absolute;bottom:.3rem;left:.85rem;right:.85rem}.site-nav a:hover{background:var(--subtle);color:var(--violet-dark)}.hero{max-width:var(--content-max);grid-template-columns:minmax(0,1.02fr) minmax(20rem,.98fr);align-items:center;gap:clamp(2rem,5vw,5rem);min-height:min(44rem,100svh - 8rem);margin-inline:auto;padding:clamp(2.25rem,5vw,5rem) clamp(1rem,5vw,5rem) clamp(2rem,4vw,3.5rem);display:grid}.hero-copy{border-left:2px solid #e4d7f8;max-width:40rem;padding-left:clamp(1rem,2vw,1.6rem)}.eyebrow{color:var(--violet-dark);font-family:var(--font-heading);letter-spacing:.06em;text-transform:uppercase;margin:0 0 1.15rem;font-size:.72rem;font-weight:400}.hero h1,.page-hero h1,.article-header h1{font-family:var(--font-heading);letter-spacing:0;margin:0;font-size:clamp(1.78rem,2.85vw,2.75rem);font-weight:300;line-height:1.2}.hero p,.page-hero p,.article-header>p{color:var(--ink-soft);margin:1.7rem 0 0;font-size:clamp(.96rem,1.2vw,1.06rem);line-height:1.82}.hero-actions{flex-wrap:wrap;gap:.9rem;margin-top:2.6rem;display:flex}.error-page{border-bottom:1px solid var(--line);background:radial-gradient(circle at 86% 18%,#975be529,#0000 24rem),linear-gradient(145deg,#faf9fc,#f2eff7);overflow:hidden}.error-page-inner{grid-template-columns:minmax(0,.9fr) minmax(12rem,.65fr);align-items:center;gap:clamp(2rem,8vw,7rem);min-height:min(36rem,100svh - 5rem);padding-top:clamp(3rem,8vw,6rem);padding-bottom:clamp(3rem,8vw,6rem);display:grid}.error-page-copy{border-left:2px solid #e4d7f8;max-width:38rem;padding-left:clamp(1rem,2vw,1.6rem)}.error-page h1{font-family:var(--font-heading);margin:0;font-size:clamp(2rem,3.8vw,3.5rem);font-weight:300;line-height:1.13}.error-page-copy>p:not(.eyebrow){color:var(--ink-soft);max-width:35rem;margin:1.5rem 0 0;font-size:clamp(1rem,1.35vw,1.1rem);line-height:1.8}.error-page-code{color:#6d38b521;font-family:var(--font-heading);letter-spacing:-.09em;-webkit-user-select:none;user-select:none;justify-self:end;margin:0;font-size:clamp(8rem,20vw,17rem);font-weight:700;line-height:.8}.button-primary,.button-secondary{border-radius:4px;justify-content:center;align-items:center;min-height:2.65rem;padding:.65rem .95rem;font-weight:700;text-decoration:none;transition:background-color .16s,border-color .16s,box-shadow .16s,transform .16s;display:inline-flex}.button-primary{background:var(--violet);border:1px solid var(--violet);color:#fff}.button-secondary{border:1px solid var(--line);color:var(--ink);background:#fff}.button-primary,.button-secondary{font-size:.92rem;font-weight:400}@media (hover:hover){.button-primary:hover{background:var(--violet-dark);border-color:var(--violet-dark);transform:translateY(-1px);box-shadow:0 8px 18px #6d38b538}.button-secondary:hover{border-color:#cfc3df;transform:translateY(-1px);box-shadow:0 6px 14px #1f1f2f14}}.hero-visual{justify-self:center}.hero-visual picture{display:block}.hero-visual img,.section-illustration{object-fit:contain;width:100%;max-height:31rem}.section{max-width:var(--content-max);margin-inline:auto;padding:clamp(3rem,6vw,6rem) clamp(1rem,5vw,5rem)}.band{padding-top:clamp(3rem,6vw,6rem);padding-bottom:clamp(3rem,6vw,6rem)}.band-subtle{background:var(--subtle);border-block:1px solid #eceaf0}.split-section{grid-template-columns:minmax(0,1fr) minmax(0,1fr);align-items:center;gap:clamp(2rem,5vw,5rem);display:grid}.split-section h2,.section-heading h2,.cta-band h2,.prose-section h2{font-family:var(--font-heading);letter-spacing:0;margin:0;font-size:clamp(1.32rem,2vw,1.9rem);font-weight:300;line-height:1.18}.split-section p,.section-heading p,.cta-band p,.prose-section p{color:var(--ink-soft);font-size:1rem;line-height:1.85}.split-section h2+p,.section-heading h2+p,.cta-band h2+p,.prose-section h2+p{margin-top:1.4rem}.seo-explainer{border-top:1px solid var(--line)}.seo-explainer-intro{max-width:54rem}.seo-explainer-grid{grid-template-columns:minmax(0,1.1fr) minmax(17rem,.9fr);align-items:start;gap:clamp(2rem,5vw,5rem);margin-top:2.4rem;display:grid}.seo-explainer-copy p{margin:0}.seo-explainer-copy p+p{margin-top:1.35rem}.seo-explainer-principles{border-left:2px solid #e4d7f8;padding-left:clamp(1rem,2vw,1.5rem)}.seo-explainer-principles h3{font-family:var(--font-heading);margin:0;font-size:1rem;font-weight:400;line-height:1.45}.seo-explainer-principles ul{margin:1.15rem 0 0;padding:0;list-style:none}.seo-explainer-principles li{border-top:1px solid var(--line);padding:.85rem 0}.seo-explainer-principles li:last-child{border-bottom:1px solid var(--line)}.seo-explainer-principles strong,.seo-explainer-principles span{display:block}.seo-explainer-principles strong{font-size:.88rem;font-weight:700}.seo-explainer-principles span{color:var(--ink-soft);margin-top:.25rem;font-size:.9rem;line-height:1.7}.seo-explainer-closing{border-left:2px solid var(--violet);max-width:62rem;margin:2.5rem 0 0;padding-left:1rem}.section-heading{border-left:2px solid #e4d7f8;max-width:54rem;margin-bottom:2.75rem;padding-left:1rem}.section-heading.is-light,.section-heading.is-light .eyebrow,.section-heading.is-light h2{color:#fff}.service-grid,.post-grid,.testimonial-grid{grid-template-columns:repeat(4,minmax(0,1fr));gap:1.25rem;display:grid}.service-card,.post-card,.testimonial-grid blockquote{background:#fff;border:1px solid #e2dde9;border-radius:6px}.service-card{border-top:3px solid #d9c5f5;min-height:14.5rem;padding:1.5rem;transition:border-color .16s,box-shadow .16s,transform .16s}.service-card span{color:var(--violet);font-size:.82rem;font-weight:400}@media (hover:hover){.service-card:hover,.post-card:hover{border-color:#cbb4eb;transform:translateY(-3px);box-shadow:0 12px 28px #1f1f2f1a}}.service-card h3,.post-card h2,.post-card h3{font-family:var(--font-heading);margin:1rem 0 1.1rem;font-size:1.08rem;font-weight:400;line-height:1.4}.service-card p,.post-card p{color:var(--ink-soft);font-size:.95rem;line-height:1.78}.metrics-band,.testimonial-band{background:linear-gradient(45deg, var(--navy), var(--teal))}.metrics-band{padding-block:clamp(3.5rem,7vw,6.5rem);position:relative;overflow:hidden}.metrics-band:before,.metrics-band:after{content:"";pointer-events:none;border:1px solid #ffffff1a;position:absolute}.metrics-band:before{width:19rem;height:19rem;top:-7rem;right:-8rem;transform:rotate(28deg)}.metrics-band:after{width:15rem;height:15rem;bottom:-9rem;left:-7rem;transform:rotate(28deg)}.metrics-shell{z-index:1;position:relative}.metrics-heading{color:#fff;grid-template-columns:minmax(0,1.1fr) minmax(20rem,.7fr);align-items:end;gap:2rem;margin-bottom:clamp(2rem,4vw,3.75rem);display:grid}.metrics-heading .eyebrow{color:#d9c5f5;margin-bottom:.7rem}.metrics-heading h2{font-family:var(--font-heading);max-width:28rem;margin:0;font-size:clamp(1.65rem,2.8vw,2.5rem);font-weight:300;line-height:1.22}.metrics-heading>p{color:#ffffffc4;max-width:31rem;margin:0;font-size:.98rem;line-height:1.8}.metrics-grid{color:#fff;grid-template-columns:repeat(4,minmax(0,1fr));gap:.85rem;display:grid}.metric{background:#0916372b;border:1px solid #fff3;border-top:3px solid #cba7fb;flex-direction:column;min-height:18rem;padding:clamp(1.2rem,2vw,1.75rem);display:flex;position:relative}.metric strong{letter-spacing:0;white-space:nowrap;margin-top:auto;font-size:clamp(2.25rem,3.4vw,3.65rem);font-weight:300;line-height:1.08;display:block}.metric-label{color:#ffffffdb;max-width:16rem;margin-top:.9rem;font-size:.88rem;line-height:1.65;display:block}.metric-topline{justify-content:space-between;align-items:start;display:flex}.metric-index{color:#d9c5f5;letter-spacing:.08em;font-size:.72rem}.metric-visual{width:3.25rem;height:2.5rem;display:inline-flex;position:relative}.metric-visual i,.metric-visual b{display:block;position:absolute}.metric-visual-growth{justify-content:end;align-items:end;gap:.2rem}.metric-visual-growth i{background:#fff6;width:.45rem;position:relative;bottom:0}.metric-visual-growth i:first-child{height:.7rem}.metric-visual-growth i:nth-child(2){height:1.25rem}.metric-visual-growth i:nth-child(3){background:#d9c5f5;height:1.8rem}.metric-visual-growth b{border-top:1px solid #fff;border-right:1px solid #fff;width:2.5rem;height:1.65rem;top:.15rem;right:.1rem;transform:skewY(-35deg)}.metric-visual-projects{grid-template-rows:repeat(2,.72rem);grid-template-columns:repeat(2,.72rem);justify-content:end;gap:.25rem;padding-top:.1rem;display:grid}.metric-visual-projects i{background:#ffffff52;position:static}.metric-visual-projects i:first-child,.metric-visual-projects i:nth-child(4){background:#d9c5f5}.metric-visual-audience{border:1px solid #ffffff73;border-radius:50%;width:2.2rem;height:2.2rem;margin-left:auto}.metric-visual-audience i{border:1px solid #ffffff59;border-radius:50%;inset:.35rem}.metric-visual-audience b{background:#d9c5f5;border-radius:50%;width:.45rem;height:.45rem;inset:.78rem}.metric-detail{color:#ffffff9e;border-top:1px solid #ffffff2e;margin-top:.75rem;padding-top:.75rem;font-size:.71rem;line-height:1.55}.metric-visual-urls{justify-content:end;align-items:end;gap:.24rem}.metric-visual-urls i{background:#ffffff57;width:.62rem;height:.62rem;position:relative;bottom:.1rem}.metric-visual-urls i:nth-child(2){background:#d9c5f5;height:1.2rem}.metric-visual-urls i:nth-child(3){height:1.78rem}.metric-visual-urls b{border:1px solid #ffffff85;width:2.25rem;height:2.25rem;top:0;right:0}.logo-grid{grid-template-columns:repeat(5,minmax(0,1fr));align-items:center;gap:1.25rem;display:grid}.logo-grid img{filter:grayscale();object-fit:contain;opacity:.72;justify-self:center;max-width:11rem;max-height:3.8rem;transition:filter .16s,opacity .16s,transform .16s}.logo-grid picture{justify-self:center}@media (hover:hover){.logo-grid img:hover{filter:grayscale(.35);opacity:1;transform:scale(1.04)}}.testimonial-band{padding-top:clamp(3rem,6vw,6rem);padding-bottom:clamp(3rem,6vw,6rem)}.testimonial-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.testimonial-grid blockquote{border-color:#cba7fb #ffffff3d #ffffff3d;border-top-style:solid;border-top-width:3px;margin:0;padding:1.35rem}.testimonial-grid p{color:var(--ink);margin:0;line-height:1.7}.testimonial-grid cite{color:var(--violet-dark);margin-top:1rem;font-style:normal;font-weight:700;display:block}.cta-band{background:#f1edf8;border-block:1px solid #ded3ee;padding-top:clamp(2rem,4vw,4rem);padding-bottom:clamp(2rem,4vw,4rem)}.cta-content{grid-template-columns:minmax(0,1.1fr) minmax(0,1fr) auto;align-items:center;gap:2rem;display:grid}.post-grid{grid-template-columns:repeat(3,minmax(0,1fr))}.post-card-link{grid-template-rows:auto 1fr;height:100%;text-decoration:none;display:grid}.post-card{transition:border-color .16s,box-shadow .16s,transform .16s;overflow:hidden}.post-card-media{aspect-ratio:16/10;background:var(--subtle);justify-content:center;align-items:center;display:flex;overflow:hidden}.post-card-media img{object-fit:contain;width:100%;height:100%;padding:1rem}.post-card-media picture{width:100%;height:100%;display:block}.post-card-placeholder{color:var(--violet);font-size:2rem;font-weight:400}.post-card-body{padding:1.1rem}.page-hero,.article-header{background:var(--subtle);padding-top:clamp(3rem,6vw,6rem);padding-bottom:clamp(3rem,6vw,6rem)}.page-hero .site-container{border-left:2px solid #e4d7f8;padding-inline:clamp(1rem,5vw,5rem)}.archive-description{color:var(--ink-soft);max-width:58rem;font-size:.98rem;line-height:1.85}.archive-description>:first-child{margin-top:1.5rem}.archive-description h2,.archive-description h3,.archive-description h4{color:var(--ink);font-family:var(--font-heading);margin:2.4rem 0 .9rem;font-weight:400;line-height:1.3}.archive-description h2{font-size:clamp(1.28rem,1.8vw,1.7rem)}.archive-description h3{font-size:1.15rem}.archive-description h4{font-size:1rem}.archive-description p,.archive-description ul,.archive-description ol{margin:1.1rem 0}.archive-description ul,.archive-description ol{margin:1.45rem 0}.archive-description ul{padding-left:0;list-style:none}.archive-description ul li{padding-left:1.35rem;position:relative}.archive-description ul li:before{background:var(--violet);content:"";border-radius:50%;width:.38rem;height:.38rem;position:absolute;top:.78em;left:.1rem}.archive-description ol{padding-left:1.35rem;list-style:decimal}.archive-description ol li::marker{color:var(--violet-dark);font-weight:700}.archive-description li+li{margin-top:.55rem}.archive-description li>ul,.archive-description li>ol{margin:.7rem 0 .15rem}.archive-description a{color:var(--violet-dark);text-underline-offset:.18rem;text-decoration-thickness:1px}.archive-description blockquote{border-left:2px solid #d8c6f1;margin:1.5rem 0;padding-left:1rem}.archive-description table{border-collapse:collapse;max-width:100%;margin:1.5rem 0;display:block;overflow-x:auto}.archive-description th,.archive-description td{border:1px solid var(--line);text-align:left;padding:.55rem .7rem}.author-hero .archive-description{max-width:48rem}.author-profile-header{grid-template-columns:minmax(0,1fr) clamp(11rem,20vw,16rem);align-items:start;gap:clamp(1.5rem,3vw,3rem);display:grid}.author-profile-copy{min-width:0}.author-profile-copy .author-subtitle{color:var(--ink-soft);margin:.65rem 0 0;font-size:clamp(1.08rem,1.65vw,1.35rem);line-height:1.5}.author-profile-photo{aspect-ratio:4/5;border-radius:1.25rem;width:100%;max-width:16rem;margin:1.5rem 0 0;overflow:hidden;box-shadow:0 16px 36px #1f1f2f1f}.author-profile-photo img{object-fit:cover;width:100%;height:100%;display:block}.author-profile-photo picture{height:100%;display:block}.author-social-links{flex-wrap:wrap;gap:.75rem;margin-top:1.75rem;display:flex}.author-linkedin-link{color:var(--violet-dark);background:#fff;border:1px solid #d8c6f1;border-radius:999px;align-items:center;gap:.65rem;padding:.65rem 1rem;font-size:.88rem;font-weight:600;text-decoration:none;transition:background .16s,border-color .16s;display:inline-flex}.author-linkedin-link:hover,.author-linkedin-link:focus-visible{border-color:var(--violet-dark);background:#f1ebfc}@media (width<=760px){.author-profile-header{grid-template-columns:minmax(0,1fr);gap:1.5rem}.author-profile-photo{grid-row:1;width:10rem;margin-top:0}}.author-latest-heading{flex-wrap:wrap;justify-content:space-between;align-items:end;gap:1.5rem;margin-bottom:2rem;display:flex}.author-latest-heading h2{font-family:var(--font-heading);margin:.5rem 0 0;font-size:clamp(1.5rem,2.5vw,2.2rem);font-weight:400}.author-latest-heading>a,.article-meta a{color:var(--violet-dark);text-underline-offset:.2rem;text-decoration-thickness:1px}.author-empty{color:var(--ink-soft);margin:0}.article{padding-bottom:clamp(3rem,6vw,6rem)}.article-header{background:linear-gradient(112deg,#f7f4fb 0%,#fff 65%);border-bottom:1px solid #ebe5f2;padding:clamp(2.25rem,4vw,3.75rem) 0 clamp(2.5rem,5vw,4.5rem)}.article-header-inner,.article-main{max-width:min(72rem, var(--content-max));margin-inline:auto;padding-inline:clamp(1rem,5vw,5rem)}.article-header-inner{max-width:min(67rem, var(--content-max));border-left:2px solid #dac9f1;padding-left:clamp(1rem,2.25vw,1.75rem)}.article-breadcrumb{color:var(--muted);margin-bottom:clamp(1.25rem,2vw,1.75rem);font-size:.78rem}.article-breadcrumb ol{flex-wrap:wrap;align-items:center;gap:.45rem;margin:0;padding:0;list-style:none;display:flex}.article-breadcrumb li+li:before{content:"/";margin-right:.45rem}.article-breadcrumb a{text-underline-offset:.22rem;text-decoration-color:#0000;transition:color .16s,text-decoration-color .16s}.article-breadcrumb a:hover{color:var(--violet-dark);text-decoration-color:currentColor}.article-header .eyebrow{margin-bottom:.85rem}.article-header h1{max-width:32ch;font-size:clamp(1.9rem,3.15vw,3.35rem)}.article-header .article-intro{max-width:57rem;margin-top:1.5rem;font-size:clamp(1rem,1.45vw,1.17rem);line-height:1.8}.article-meta,.tag-row{flex-wrap:wrap;gap:.6rem;margin-top:1.5rem;display:flex}.article-meta{color:var(--ink-soft);align-items:center;gap:.75rem;font-size:.82rem}.article-meta-divider{background:#cfc5dd;width:1px;height:.9rem}.tag-row a{background:var(--subtle);color:var(--ink-soft);border-radius:4px;padding:.5rem .7rem;font-size:.9rem;font-weight:400;text-decoration:none}.article-main{padding-top:clamp(2rem,4vw,4rem)}.article-hero{background:var(--subtle);border:1px solid #e8e3ed;margin:0 0 clamp(2.5rem,5vw,4.5rem);padding:clamp(1rem,3vw,2.5rem)}.article-hero-image{object-fit:contain;width:100%;max-height:30rem;margin:auto}.article-hero picture{display:block}.article-reading-layout{grid-template-columns:minmax(10rem,.31fr) minmax(0,1fr);align-items:start;gap:clamp(2.25rem,6vw,5.5rem);max-width:62rem;margin:0 auto;display:grid}.article-details{border-top:1px solid var(--line);color:var(--ink-soft);padding-top:.85rem;font-size:.78rem;line-height:1.55}.article-details dl,.article-details dd{margin:0}.article-details dl{gap:1rem;display:grid}.article-details dt{color:var(--muted);letter-spacing:.06em;text-transform:uppercase;margin-bottom:.25rem;font-size:.68rem}.article-details a{color:var(--ink-soft);text-underline-offset:.18rem;text-decoration-color:#bfa9df}.article-detail-tags{flex-direction:column;gap:.3rem;display:flex}.prose-content{color:var(--ink);max-width:43rem;font-size:1.02rem;line-height:1.98}.prose-content picture{display:block}.prose-content h2,.prose-content h3,.prose-content h4{font-family:var(--font-heading);margin:3rem 0 1.1rem;font-weight:400;line-height:1.3}.prose-content h2{font-size:clamp(1.28rem,1.8vw,1.72rem)}.prose-content h3{color:var(--navy);margin-top:2.5rem;font-size:clamp(1.16rem,1.45vw,1.38rem)}.prose-content h4{color:var(--ink-soft);margin-top:2.15rem;font-size:1rem}.prose-content p,.prose-content ul,.prose-content ol{margin:1.35rem 0}.prose-content a{color:var(--violet-dark);font-weight:400}.prose-content ul,.prose-content ol{margin:1.6rem 0}.prose-content ul{padding-left:0;list-style:none}.prose-content ul li{padding-left:1.45rem;position:relative}.prose-content ul li:before{background:var(--violet);content:"";border-radius:50%;width:.42rem;height:.42rem;position:absolute;top:.76em;left:.1rem}.prose-content ol{padding-left:1.65rem;list-style:decimal}.prose-content ol li::marker{color:var(--violet-dark);font-weight:700}.prose-content li+li{margin-top:.7rem}.prose-content li>p{margin:0}.prose-content li>ul,.prose-content li>ol{margin:.8rem 0 .2rem}.prose-content blockquote{color:var(--ink-soft);margin:2.25rem 0;padding:clamp(1.25rem,3vw,1.75rem);border:0!important;border-left:3px solid var(--violet)!important;box-shadow:none!important;background:#f6f1fb!important;outline:0!important;font-style:normal!important}.prose-content :is(div,figure):has(>blockquote){box-shadow:none!important;border:0!important;outline:0!important;padding:0!important}.prose-content :is(div,figure):has(>blockquote)>blockquote{margin:2.25rem 0}.prose-content blockquote>:first-child{color:var(--ink);font-family:var(--font-heading);margin-top:0;font-size:1.16rem;font-style:normal;line-height:1.4}.prose-content blockquote>:last-child{margin-bottom:0}.prose-content blockquote p{margin:1rem 0}.prose-content code,.archive-description code{color:#4d2582;background:#f0ebf8;border:1px solid #e2d8f0;border-radius:3px;padding:.12em .34em;font-family:ui-monospace,SFMono-Regular,Menlo,Monaco,Consolas,Liberation Mono,monospace;font-size:.88em}.prose-content pre,.archive-description pre{tab-size:2;white-space:pre;max-width:100%;margin:2.25rem 0;padding:clamp(1rem,3vw,1.5rem);font-family:ui-monospace,SFMono-Regular,Menlo,Monaco,Consolas,Liberation Mono,monospace;font-size:clamp(.8rem,1.1vw,.92rem);line-height:1.75;overflow-x:auto;background:var(--navy)!important;border:0!important;border-left:3px solid var(--violet)!important;color:#f7f4fb!important}.prose-content pre code,.archive-description pre code{color:inherit;font-size:inherit;background:0 0;border:0;padding:0}.article-cta{border-left:2px solid var(--violet);background:#f5f1fa;margin-top:clamp(3rem,7vw,5.5rem);padding:clamp(1.5rem,4vw,2.5rem)}.page-hero .article-cta{max-width:58rem}.article-cta .eyebrow{margin-bottom:.75rem}.article-cta h2{margin:0;font-size:clamp(1.2rem,1.75vw,1.55rem)}.article-cta p:not(.eyebrow){color:var(--ink-soft);margin:1rem 0 1.5rem;font-size:.96rem;line-height:1.8}.article-cta .button-primary,.article-cta .button-primary:hover{color:#fff}.page-content-grid{grid-template-columns:minmax(0,1fr) minmax(20rem,.45fr);gap:2rem;display:grid}.contact-page-content .contact-form{max-width:66rem;margin-top:2.5rem}.contact-form{background:#fff;border:1px solid #ded6e8;border-radius:6px;gap:1.5rem;padding:clamp(1.4rem,3.5vw,2.4rem);display:grid;position:relative;box-shadow:0 12px 30px #1f1f2f0f}.contact-honeypot{width:1px;height:1px;position:absolute;top:auto;left:-10000px;overflow:hidden}.contact-recaptcha-error{margin-top:1rem}.contact-form:before{background:var(--violet);content:"";height:3px;position:absolute;top:0;left:0;right:0}.contact-form-heading{border-left:2px solid #e4d7f8;padding-left:.9rem}.contact-form-heading .eyebrow{margin-bottom:.45rem}.contact-form-heading h2{font-family:var(--font-heading);margin:0;font-size:clamp(1.2rem,1.75vw,1.5rem);font-weight:400;line-height:1.3}.contact-form-fields{grid-template-columns:repeat(2,minmax(0,1fr));gap:1.1rem 1.25rem;display:grid}.contact-field{color:var(--ink-soft);gap:.45rem;font-size:.84rem;font-weight:600;display:grid}.contact-field-full{grid-column:1/-1}.contact-form input,.contact-form textarea{color:var(--ink);background:#fdfcff;border:1px solid #dcd5e7;border-radius:4px;width:100%;min-height:2.8rem;padding:.65rem .75rem;transition:background-color .16s,border-color .16s,box-shadow .16s}.contact-form textarea{resize:vertical;min-height:11rem}.contact-form input:focus,.contact-form textarea:focus{border-color:var(--violet);background:#fff;outline:0;box-shadow:0 0 0 3px #9353e224}.contact-form [aria-invalid=true]{border-color:#c2415a}.form-field-error{color:#b4233c;font-size:.78rem;font-weight:500;line-height:1.4}.contact-form-submit{justify-self:start;min-width:10.5rem;padding-inline:1.35rem}.form-status{color:#16643b;background:#edfdf5;border:1px solid #77caa0;border-radius:4px;padding:.75rem}.form-error{color:#b91c1c;font-size:.9rem;font-weight:600}.pagination-wrap{margin-top:2rem}.seo-pagination,.seo-pagination-pages{flex-wrap:wrap;align-items:center;gap:.45rem;display:flex}.seo-pagination{justify-content:space-between}.seo-pagination-pages{justify-content:center;margin:0;padding:0;list-style:none}.seo-pagination a,.seo-pagination-control,.seo-pagination-ellipsis,.seo-pagination .is-current{border:1px solid var(--line);border-radius:4px;justify-content:center;align-items:center;min-width:2.4rem;min-height:2.4rem;padding:.45rem .7rem;font-size:.84rem;text-decoration:none;display:inline-flex}.seo-pagination a{color:var(--ink-soft)}.seo-pagination a:hover{color:var(--violet-dark);border-color:#cbb4eb}.seo-pagination .is-current{background:var(--violet);border-color:var(--violet);color:#fff}.seo-pagination .is-disabled{color:var(--muted);cursor:not-allowed}.sr-only{clip:rect(0, 0, 0, 0);clip-path:inset(50%);white-space:nowrap;width:1px;height:1px;position:absolute;overflow:hidden}.site-footer{color:#fff;background:#191827}.site-footer-inner{grid-template-columns:minmax(15rem,1.5fr) repeat(2,minmax(8rem,.6fr)) minmax(14rem,1fr);align-items:start;gap:2rem;padding-top:clamp(2rem,4vw,3rem);padding-bottom:clamp(2rem,4vw,3rem);display:grid}.site-footer-brand{max-width:27rem}.site-footer img{width:9rem}.site-footer p{color:#ffffffbf;margin:.75rem 0 0;line-height:1.6}.site-footer-nav{gap:.45rem;display:grid}.site-footer-nav p{color:#fff;letter-spacing:.06em;text-transform:uppercase;margin:0 0 .3rem;font-size:.78rem;font-weight:600}.site-footer-nav a{color:#ffffffb8;text-underline-offset:.22rem;font-size:.9rem;text-decoration-color:#0000;transition:color .16s,text-decoration-color .16s}.site-footer-nav a:hover{color:#fff;text-decoration-color:currentColor}.site-footer-company{justify-self:end}.site-footer-company p{margin:0}.cookie-notice{border:1px solid #ddd4e8;border-left:3px solid var(--violet);z-index:40;background:#fff;justify-content:space-between;align-items:center;gap:1.25rem;max-width:min(42rem,100vw - 2rem);padding:1rem 1.15rem;display:flex;position:fixed;bottom:1rem;left:1rem;box-shadow:0 14px 32px #1f1f2f29}.cookie-notice p{color:var(--ink-soft);margin:0;font-size:.8rem;line-height:1.55}.cookie-notice p:first-child{color:var(--ink);font-family:var(--font-heading);margin-bottom:.25rem;font-size:1rem;font-weight:400}.cookie-notice-actions{flex-wrap:wrap;justify-content:flex-end;align-items:center;gap:.65rem;display:flex}.cookie-notice-actions a{color:var(--violet-dark);text-underline-offset:.18rem;font-size:.78rem;text-decoration:underline}.cookie-notice-actions button{background:var(--violet);border:1px solid var(--violet);color:#fff;border-radius:4px;min-height:2.25rem;padding:.45rem .75rem;font-size:.8rem;font-weight:700}.contact-privacy-note{color:var(--muted);margin:-.5rem 0 0;font-size:.78rem;line-height:1.55}.contact-privacy-note a{color:var(--violet-dark)}@media (width<=1100px){.hero,.split-section,.seo-explainer-grid,.page-content-grid,.cta-content,.error-page-inner{grid-template-columns:1fr}.service-grid,.metrics-grid,.post-grid,.logo-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.article-reading-layout{grid-template-columns:1fr;max-width:43rem}.article-details dl{grid-template-columns:repeat(3,minmax(0,1fr));gap:1.25rem}.metrics-heading{grid-template-columns:1fr;gap:.9rem}.site-footer-inner{grid-template-columns:minmax(14rem,1.3fr) repeat(2,minmax(8rem,.7fr))}.site-footer-company{grid-column:1/-1;justify-self:start}}@media (width<=760px){.site-header-inner,.site-footer-inner{flex-direction:column;align-items:flex-start}.hero{min-height:auto}.error-page-inner{min-height:0}.error-page-code{justify-self:start;margin-left:-.5rem;font-size:clamp(7rem,32vw,11rem)}.service-grid,.metrics-grid,.post-grid,.testimonial-grid,.logo-grid{grid-template-columns:1fr}.hero h1,.page-hero h1,.article-header h1{font-size:1.75rem}.article-header{padding-top:2.25rem;padding-bottom:2.5rem}.article-breadcrumb{margin-bottom:2rem}.article-details dl{grid-template-columns:1fr}.metrics-band{padding-block:3.25rem}.metrics-heading{margin-bottom:2rem}.metrics-heading h2{font-size:1.55rem}.metric{grid-template-columns:3.25rem minmax(0,1fr);column-gap:1rem;min-height:0;padding:1rem;display:grid}.metric-topline{flex-direction:column;grid-area:1/1/span 2;align-items:start;gap:.65rem}.metric strong{grid-column:2;margin:0;font-size:clamp(2rem,10vw,2.65rem)}.metric-label{grid-column:2;max-width:none;margin-top:.2rem}.metric-detail{grid-column:2;margin-top:.6rem;padding-top:.6rem}.metric-visual{transform-origin:0 0;transform:scale(.82)}.contact-form-fields{grid-template-columns:1fr}.site-footer-inner{grid-template-columns:1fr;gap:1.5rem;display:grid}.site-footer-company{grid-column:auto}.cookie-notice{flex-direction:column;align-items:start}.cookie-notice-actions{justify-content:flex-start}}